Shopify Experts

The Shopify Team Behind 120+
eCommerce Growth Stories

A team of specialists, each owning one part of the growth engine — traffic, conversion, retention — working together to maximize revenue per visitor.

  • 8+ years in eCommerce & Shopify SEO
  • 99% job success on Upwork
  • 120+ clients served worldwide
Portrait
Top Rated
Plus Experts
100+ Reviewed Company
Shopify Partners Agency
99% Job Success on Upwork
Founder story

From one Upwork profile to a Shopify growth team

Skalum didn’t start as an agency. It started with one laptop, one Upwork profile and a habit of treating every client’s store like my own. I’m Vlad, the founder.

  1. 8+ years ago

    One freelancer, one profile

    I started on Upwork doing SEO for online stores, one client at a time, learning what actually moves revenue — and what only moves reports.

  2. Year after year

    Earning trust the slow way

    Long projects instead of quick gigs. That’s how the profile grew to Top Rated Plus, a 98% Job Success Score and a 4.9★ rating from 100+ reviews.

  3. Spring 2022

    Starting over

    In March 2022 I had to leave my home city by the Black Sea and rebuild everything in a new country. Most clients stayed with me through those weeks. Oldenburg in north-west Germany became our home base.

  4. About 2 years ago

    From freelancer to agency

    We went all-in on Shopify and ecommerce and built a team of specialists: SEO, Google Ads, CRO, development, design, outreach and copywriting.

  5. Today

    People and AI agents

    120+ ecommerce brands across DACH, the UK and the US. A team of experts working alongside AI agents we build in-house.

“The thing I’m proudest of isn’t a ranking or a revenue chart. It’s the team. Every person here was chosen for craft and character, and every one of them has grown into the expert clients now ask for by name. We learn from every store we work on, and we grow together — that’s what makes Skalum work.”

— Vlad, Founder of Skalum
Our team

We’re not just another agency

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    Vlad

    SEO Team Lead

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    Valentyna

    SEO Specialist

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    Vlad

    Google Ads Expert

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    Liza

    HR and Recruiting Manager

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    Yana

    SEO Specialist

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    Max

    Shopify Developer

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    Oksana

    Outreach Specialist

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    Max

    SEO Copywriter

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    Yan

    SEO Specialist

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    Dasha

    SEO Team Lead

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    Anton

    Full-stack developer

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    Marina

    Ecommerce Designer

We are a team of dedicated specialists. We burn for your goals and live for results.

We don’t sell services just to make an invoice. Every project is like our own: honest diagnostics, a clear plan, and full transparency. We only recommend what truly brings growth.

Humans + AI

Our AI agents for Shopify

Our specialists work with AI agents we build and run ourselves. Agents do the research, data work and first drafts; an expert reviews, decides and ships. Nothing goes live in your store without a person signing it off.

1.Agent prepares

Research, data checks and drafts in minutes instead of days.

2.Expert decides

A specialist reviews every output, fixes it and approves it.

3.You see results

Changes ship faster and are logged, so you always know what happened.

AI Collection SEO Agent

Researches the top results for every collection, then drafts copy, FAQs and internal links for review.

Live

AI Content Agent

Keyword research, outline, draft and QA for guides and blog posts — a human edits before anything is published.

Live

AI Catalog SEO Agent

Maps keywords across thousands of products and flags duplicate or thin product copy.

Pilot How it works →

AI CRO Audit Agent

Captures product pages, reviews and the catalog, then turns findings into scored hypotheses and a concept page.

Live

AI Review & VOC Agent

Mines customer reviews for objections and buying reasons that feed copy and CRO tests.

Live

AI Email Automation Agent

Builds Klaviyo segments, templates and flows as drafts and checks every offer against your margin.

Pilot How it works →

AI Store Build Agent

Sets up a Shopify store from a spec and moves product listings, e.g. from Amazon to Shopify drafts.

Pilot How it works →

AI Theme QA Agent

Validates theme changes in an unpublished theme and screenshot-checks every template before release.

Pilot

AI Analytics & Reporting Agent

Pulls Shopify, GA4 and Search Console data into monthly reports and live client dashboards.

Live

AI Rank Tracking Agent

Tracks target keyword positions per store every month and flags what moved and why.

Live

AI Localization Agent

Adapts product and collection content for new markets — live for French, more languages next.

Pilot

AI Search Visibility Agent

Measures how often ChatGPT recommends your brand and which sites it cites, to target outreach.

Pilot How it works →

AI Competitor Intelligence Agent

Researches competitors’ offers, pages and ads in parallel during audits.

Pilot

AI Pricing & Margin Agent

Compares competitor prices and calculates what each discount really costs you.

Pilot

AI Performance Ads Agent

Diagnoses Google and Meta campaigns daily and drafts budget and structure changes.

In development

AI Creative Testing Agent

Generates ad creative variants and test plans from your best-selling products and reviews.

In development

AI Bid & Budget Agent

Watches pacing and ROAS guardrails and alerts before spend runs away.

In development

AI Product Feed Agent

Rewrites feed titles and attributes and fixes missing GTINs and categories at scale.

In development

AI Merchant Center Agent

Monitors disapprovals and policy warnings and proposes fixes before products drop out.

In development

AI Tracking QA Agent

Tests GA4, pixel and server-side events after every theme or app change.

In development

AI Migration Agent

Builds redirect maps and checks product, customer and order data after a platform move.

In development

AI Inventory Forecast Agent

Predicts stock-outs from sales velocity so ads and emails stop pushing products you can’t ship.

In development How it works →

AI Customer Support Agent

Drafts answers to order and product questions from your policies and catalog for your team to send.

In development How it works →

Live = used on client projects today · Pilot = running with selected clients · In development = being built now

Testimonials

What brands say about Skalum

★★★★★

“Vlad and his team actually made real progress on improving our pages SEO. He understand very technically how this is done and would recommend him if you are looking to rank higher on google.”

Elias Constantopedos Prestige Health and Wellness
★★★★★

“I have been working with Vlad for over a year and am absolutely thrilled! He implements all agreements quickly and reliably and drives the processes forward independently. In regular consultations, we jointly define the next goals, which are then consistently implemented. This has led to a steady increase in my organic views and the development is simply fantastic. Thank you very much for the great cooperation!”

Pavel Deuble Unternehmenswerk.de
★★★★★

“Amazing Communication and Good Work with solid advice!”

ADeel Sweet Habibi
★★★★★

“Working with Vlad was an excellent experience! They provided top-notch SEO support, from content optimization to high-quality backlinks and link building. Communication was smooth, deadlines were met, and the results were visible quickly. I highly recommend Vlad for anyone looking to improve their website’s SEO performance.”

Peter Sutter Marketing Agency
★★★★★

“Vlad is a highly skilled SEO. He has helped us in several aspects including SEO Audits, Link building and content analysis. Will definitely use him again in the future.”

Darrius Double Up Marketing Group
★★★★★

“Vlad and his team did a great job to improve SEO on our site.”

Preston Wong Hüga Collective
★★★★★

“Had a 60-minute call with Vlad about the SEO strategy and redesign for my medical website, and it was genuinely productive. He clearly knows his field — he came prepared, had already reviewed my site and Google Ads account beforehand, and walked me through concrete, well-reasoned recommendations rather than generic advice.”

Herr Dr. Bézard
★★★★★

“Vlad did solid technical SEO work on our Shopify store across several milestones. He fixed a sitewide duplicate title tag problem (153 pages down to zero, verified in Ahrefs), cleaned up broken internal links, and caught and removed spam links that a previous contractor had planted in our blog content — something we wouldn’t have found without him. His fixes held up through a full theme migration, which says a lot about how carefully he implemented them. He knows Shopify’s quirks well and his recommendations were technically sound. Communication was clear and he was straightforward to work with on a milestone basis. I’d hire him again for scoped technical SEO work.”

Joel Pinkham Ants on a Melon
★★★★★

“Vlad gave me a realistic view of the market and what’s achievable. No fluff, no overpromising — just solid guidance and a clear plan. Exactly what I needed.”

Gokberk Koylu G-Berg Heizung
★★★★★

“Great job, I think we already worked for 2+ years now. After a bit more than 6 months our page was the number 1 result on Google for our niche (and we started from zero)”

Andre SEO for German Webflow website
★★★★★

“Communicated well for the consultation, provided solutions upfront, and provided continued support post-consultation. Will jump on a project to work with Vlad’s team.”

Sabrina Bai One Maay
★★★★★

“Vlad was clear, responsive and methodical. He delivered the keyword research and mapping quickly, and explained the rationale in a way that made the next steps easy to understand. Communication was smooth and professional, and he was receptive to working iteratively and respecting existing editorial tone.”

Brooke Belldon Saint Cellier
★★★★★

“Vlad is easily the best SEO contractor I found on Upwork. Great skills and good value – I will be working with him in the future also”

Shopify SEO Consultant

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