The Shopify PDP Audit: 30 checks that turn traffic into orders
The checklist we run on product pages before we touch design. Score your best-seller in 20 minutes, see where buyers drop off and know what to fix first.
30 checks in 6 areas. Each with the reason it sells.
Every check says what to look for, why it moves revenue, and shows a real finding from our recent product page teardowns.
First screen
First image, who it’s for, price and rating, a reachable add to cart, no entry popup.
Choosing
Buttons instead of dropdowns, fit guidance at the size buttons, bundles as switches, labelled defaults.
Price & value
One discount number, a real “Save $X”, savings that reach checkout, a path to free shipping.
Proof
Reviews that match the buyer, browsable photos, checkable expert proof, your story on the PDP.
Risk & objections
A delivery date by the button, returns by the CTA, real objections answered, no unprovable claims.
Mobile, speed & cart
Stable variant selection, a sticky add to cart, one consistent cart, a light page.
Plus: a 0–60 scorecard and a CRO case
Score your own page in 20 minutes, and see how fixing the buying journey lifted purchase rate from 0.73% to 0.93% for Bongs.ca.
Score your best-seller in 20 minutes
No tools and no access needed: just your product page, your phone and the scorecard.
Open your best-seller on your phone
That’s where most of your buyers see it. Desktop hides half the problems.
Score each check 0, 1 or 2
0 = missing, 1 = partly there, 2 = solid. Be strict: “it’s somewhere on the page” is a 1.
Fix the zeros that cost the most
Start with sections B (choosing) and E (risk). Under 50 points? That’s where revenue leaks.
From the guide: a CRO case with real numbers
Bongs.ca couldn’t buy growth with ads, so we fixed the buying journey first: stable mobile variant selection, variant ↔ image sync, FAQ via metafields and bundles in the cart.
More visitors complete a purchase after the product page and mobile fixes.
SEO traffic now lands on pages that convert.
Growth without paid ads in a heavily restricted niche.
Want us to run it on your best-seller?
Our PDP audit runs all 30 checks on your page and ends with a live, clickable concept your team can ship.
Your page, product data, policies, every review and your real best-seller ranking.
Competitors, best-in-class brands, Amazon in your category and the real objections from reviews.
Every issue scored by impact, confidence and effort (ICE), backed by a number, a quote or a screenshot.
A clickable concept of your product page with every change explained, plus a test plan.
Frequently Asked Questions
A structured review of your product page: the first screen, how people choose options, price and value, proof, risk and objections, and mobile, speed and cart. The guide gives you the same 30 checks we use.
Shopify brands with traffic on a few key products: founders, ecommerce managers and marketers who want to know what to fix on the product page before spending more on ads or a redesign.
Yes. Enter your name and email and we send the PDF right away. You can also download it directly after submitting the form.
About 20 minutes per product page. Open your best-seller on your phone and score each check 0, 1 or 2.
Yes. Our PDP audit runs all 30 checks on your page, adds competitor and review research, and ends with a live, clickable concept of your product page. Book a free 30-minute call to start.
Get the guide. Free.
Download the PDF
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