The Shopify PDP Audit: 30 checks that turn traffic into orders

Free PDF · 12 pages
30 checks
0–60 scorecard
UPWORK
★★★★★
99%
Job Success Score · Top Rated Plus Expert
Shopify
SHOPIFY EXPERTS
4.9 · 100+ reviews
Certified Shopify Partners Agency
DACH · UK · US
CLIENTS
120+
worldwide
EXPERIENCE
8+
years in eCommerce
GET THE FREE PDF
No commitment 30 min call

The checklist we run on product pages before we touch design. Score your best-seller in 20 minutes, see where buyers drop off and know what to fix first.

UPWORK
★★★★★
99%
Job Success Score · Top Rated Plus Expert
Shopify
SHOPIFY EXPERTS
4.9 · 100+ reviews
Certified Shopify Partners Agency
DACH · UK · US
CLIENTS
120+
worldwide
EXPERIENCE
8+
years in eCommerce
✦ Free PDF · 12 pages

30 checks in 6 areas. Each with the reason it sells.

Every check says what to look for, why it moves revenue, and shows a real finding from our recent product page teardowns.

A

First screen

First image, who it’s for, price and rating, a reachable add to cart, no entry popup.

B

Choosing

Buttons instead of dropdowns, fit guidance at the size buttons, bundles as switches, labelled defaults.

C

Price & value

One discount number, a real “Save $X”, savings that reach checkout, a path to free shipping.

D

Proof

Reviews that match the buyer, browsable photos, checkable expert proof, your story on the PDP.

E

Risk & objections

A delivery date by the button, returns by the CTA, real objections answered, no unprovable claims.

F

Mobile, speed & cart

Stable variant selection, a sticky add to cart, one consistent cart, a light page.

★

Plus: a 0–60 scorecard and a CRO case

Score your own page in 20 minutes, and see how fixing the buying journey lifted purchase rate from 0.73% to 0.93% for Bongs.ca.

Get the free PDF →

Score your best-seller in 20 minutes

No tools and no access needed: just your product page, your phone and the scorecard.

1Open

Open your best-seller on your phone

That’s where most of your buyers see it. Desktop hides half the problems.

2 min✓
2Score

Score each check 0, 1 or 2

0 = missing, 1 = partly there, 2 = solid. Be strict: “it’s somewhere on the page” is a 1.

15 min✓
3Fix

Fix the zeros that cost the most

Start with sections B (choosing) and E (risk). Under 50 points? That’s where revenue leaks.

Max. 60✓

From the guide: a CRO case with real numbers

Bongs.ca couldn’t buy growth with ads, so we fixed the buying journey first: stable mobile variant selection, variant ↔ image sync, FAQ via metafields and bundles in the cart.

Purchase rate
0.93%from 0.73%

More visitors complete a purchase after the product page and mobile fixes.

Organic sales
340from 174

SEO traffic now lands on pages that convert.

Revenue
$39k+from $20k

Growth without paid ads in a heavily restricted niche.

Want us to run it on your best-seller?

Our PDP audit runs all 30 checks on your page and ends with a live, clickable concept your team can ship.

1Capture

Your page, product data, policies, every review and your real best-seller ranking.

Step 1✓
2Research

Competitors, best-in-class brands, Amazon in your category and the real objections from reviews.

Step 2✓
3Hypotheses

Every issue scored by impact, confidence and effort (ICE), backed by a number, a quote or a screenshot.

Step 3✓
4Live concept

A clickable concept of your product page with every change explained, plus a test plan.

Step 4✓
What brands say about Skalum
★★★★★

“Vlad and his team actually made real progress on improving our pages SEO. He understand very technically how this is done and would recommend him if you are looking to rank higher on google.”

Elias Constantopedos Prestige Health and Wellness
★★★★★

“I have been working with Vlad for over a year and am absolutely thrilled! He implements all agreements quickly and reliably and drives the processes forward independently. In regular consultations, we jointly define the next goals, which are then consistently implemented. This has led to a steady increase in my organic views and the development is simply fantastic. Thank you very much for the great cooperation!”

Pavel Deuble Unternehmenswerk.de
★★★★★

“Amazing Communication and Good Work with solid advice!”

ADeel Sweet Habibi
★★★★★

“Working with Vlad was an excellent experience! They provided top-notch SEO support, from content optimization to high-quality backlinks and link building. Communication was smooth, deadlines were met, and the results were visible quickly. I highly recommend Vlad for anyone looking to improve their website’s SEO performance.”

Peter Sutter Marketing Agency
★★★★★

“Vlad is a highly skilled SEO. He has helped us in several aspects including SEO Audits, Link building and content analysis. Will definitely use him again in the future.”

Darrius Double Up Marketing Group
★★★★★

“Vlad and his team did a great job to improve SEO on our site.”

Preston Wong Hüga Collective
★★★★★

“Had a 60-minute call with Vlad about the SEO strategy and redesign for my medical website, and it was genuinely productive. He clearly knows his field — he came prepared, had already reviewed my site and Google Ads account beforehand, and walked me through concrete, well-reasoned recommendations rather than generic advice.”

Herr Dr. Bézard
★★★★★

“Vlad did solid technical SEO work on our Shopify store across several milestones. He fixed a sitewide duplicate title tag problem (153 pages down to zero, verified in Ahrefs), cleaned up broken internal links, and caught and removed spam links that a previous contractor had planted in our blog content — something we wouldn’t have found without him. His fixes held up through a full theme migration, which says a lot about how carefully he implemented them. He knows Shopify’s quirks well and his recommendations were technically sound. Communication was clear and he was straightforward to work with on a milestone basis. I’d hire him again for scoped technical SEO work.”

Joel Pinkham Ants on a Melon
★★★★★

“Vlad gave me a realistic view of the market and what’s achievable. No fluff, no overpromising — just solid guidance and a clear plan. Exactly what I needed.”

Gokberk Koylu G-Berg Heizung
★★★★★

“Great job, I think we already worked for 2+ years now. After a bit more than 6 months our page was the number 1 result on Google for our niche (and we started from zero)”

Andre SEO for German Webflow website
★★★★★

“Communicated well for the consultation, provided solutions upfront, and provided continued support post-consultation. Will jump on a project to work with Vlad’s team.”

Sabrina Bai One Maay
★★★★★

“Vlad was clear, responsive and methodical. He delivered the keyword research and mapping quickly, and explained the rationale in a way that made the next steps easy to understand. Communication was smooth and professional, and he was receptive to working iteratively and respecting existing editorial tone.”

Brooke Belldon Saint Cellier
★★★★★

“Vlad is easily the best SEO contractor I found on Upwork. Great skills and good value – I will be working with him in the future also”

Shopify SEO Consultant
FAQ

Frequently Asked Questions

A structured review of your product page: the first screen, how people choose options, price and value, proof, risk and objections, and mobile, speed and cart. The guide gives you the same 30 checks we use.

Shopify brands with traffic on a few key products: founders, ecommerce managers and marketers who want to know what to fix on the product page before spending more on ads or a redesign.

Yes. Enter your name and email and we send the PDF right away. You can also download it directly after submitting the form.

About 20 minutes per product page. Open your best-seller on your phone and score each check 0, 1 or 2.

Yes. Our PDP audit runs all 30 checks on your page, adds competitor and review research, and ends with a live, clickable concept of your product page. Book a free 30-minute call to start.

Free PDF

Get the guide. Free.

Download the PDF

Enter your name and email and we send you the 12-page PDF right away. Details in our privacy policy.