Ecommerce Blog — Shopify, SEO & Marketing Insights | Skalum

WebP and AVIF Images in Shopify: What Actually Needs Optimising

Shopify Guides July 16, 2026

Shopify Image Optimisation: WebP, AVIF & What Matters

Shopify Apps Killing Site Speed: How to Find the Culprit and Clean Up Leftover Code

Shopify Guides July 15, 2026

Shopify App Speed: Find the App Slowing Your Store

Shopify LCP Fix: How to Improve It Without Replacing the Entire Theme

Shopify Guides July 14, 2026

Shopify LCP Fix: Improve It Without a Theme Rebuild

Shopify Core Web Vitals

Shopify Guides July 13, 2026

Shopify Core Web Vitals: Why a High Lighthouse Score Doesn’t Mean a Fast Store

SEO July 13, 2026

Google Is Not Indexing Your Shopify Products: 12 Causes and a Diagnostic Workflow

Wix to Shopify Migration

Shopify Guides July 10, 2026

Wix to Shopify Migration: How to Move Without Losing Data, Design or Rankings

Custom CMS to Shopify Migration: How to Move a Bespoke Platform Without Losing Data or Rankings

Shopify Guides July 10, 2026

Custom CMS to Shopify Migration: How to Move a Bespoke Platform Without Losing Data or Rankings

Shopify Guides July 9, 2026

Magento to Shopify Migration: The 2026 Guide (Magento 1, Magento 2 & Adobe Commerce)

Shopify Guides July 9, 2026

Shopify Checkout Extensibility: What to Check After Legacy Scripts

Design July 9, 2026

Rankings Dropped After a Redesign: How to Find What Broke