Shopify Expert

Hire a Shopify Expert
to Scale Your eCommerce Store

We help Shopify brands scale organic revenue through technical SEO, CRO, and international expansion.

  • 8+ years in eCommerce & Shopify SEO
  • 99% job success on Upwork
  • 120+ clients served worldwide
Portrait
Top Rated
Plus Experts
100+ Reviewed Company
Shopify Partners Agency
99% Job Success on Upwork
Solution

Shopify Development Solutions for Ecommerce Businesses

Shopify solutions for brands that want to grow – with a focus on performance, visibility, and sustainable scaling.

Store Speed Performance

12% i
Mobile
54 Over All
Home 28
Collection 30
Product 34
Your store slower than similar stores on Shopify. Your store is faster than similar stores on Shopify.

Slow Stores = Less Revenue

Slow pages hurt not only the user experience but also your ranking and your conversion rate.

We Optimize Your Page Speed & Core Web Vitals

Our technical optimization ensures lightning-fast load times, better rankings, and higher conversion rates – for more visibility, revenue, and sustainable growth.

Incomplete Setup = Unused Potential

A poorly configured Shopify website wastes potential with bugs, slow loading, and lost conversions. As a result, many stores use only a fraction of their potential – with bugs, loading issues, and lost conversions.

We Optimize your Technical Shopify Setup – Clean, Stable, and Scalable.

We analyze your current structure, remove unnecessary apps, clean up the code, and implement best practices. The result: a fast, error-free store that uses its full potential and keeps up with your growth.

High Traffic, But Low Conversion Rate

Many Shopify sites lose revenue because visitors bounce before they make a purchase. Without a structured CRO strategy, traffic remains expensive and inefficient – lost potential with every click.

We Conduct CRO Audits and A/B Testing to Increase Your Revenue

With data-driven analysis, UX optimization, and targeted testing, we improve every stage of the customer journey – from the first click to checkout. The result: higher conversion rates, measurable ROAS, and sustainable growth.

Unprofitable Ads Burn Budget

Incorrect product feeds, wrong tracking settings, and unstructured campaigns make your budget evaporate – while competitors collect the sales.

We Optimize your Merchant Center Feeds and Make Ads Profitable

With clean product data, precise tracking, and a data-driven campaign structure, we achieve sustainable ROAS, stable performance, and scalable growth.

aim

No Clear Growth Strategy

Without strategic leadership, many isolated optimizations happen, but they do not add up to real growth. Your Shopify store stays below its potential.

We Are Your Long-term Strategy and Growth Partner

With a clear growth strategy, data-driven analysis, and continuous optimization, we make sure every action measurably supports your business goals – for sustainable, scalable growth.

Work Process

Our Process to Scale Your Shopify Marketplace

  • Kick-off & Goal Alignment

    We understand your brand, goals, margins, and target audiences – as the basis for a clear, realistic growth strategy.

  • Shopify Audit & Tracking Foundation

    A deep technical audit uncovers opportunities and blockers: SEO, UX, feeds, load times, and a clean tracking setup.

  • Growth Strategy & Roadmap

    Based on this, we build a precise roadmap across SEO, CRO, dev, and ads – prioritized by impact and feasibility.

  • Growth Sprints (SEO, CRO, Ads)

    In structured sprints, we develop content, tests, and campaigns – data-driven, iterative, and KPI-focused.

  • Scaling & Ongoing Support

    We scale what works, test new measures, and steer growth strategically over the long term.

Work Cases

Shopify Project Success Stories & Case Studies

View All Cases
1
SillySanta
→ View case
Chart
Shopify Plus. 7 countries. +65% organic traffic – and an ROI of around 2550%.
1,597
2,407
Keywords in the top 3
+55%
Monthly Traffic
+ 90%
Revenue

SillySanta needed rapid organic growth across multiple countries.

We implemented review schema, consolidated domains using hreflang, optimized priority pages, and restructured the content for multilingual markets.

Combined with extensive link building and seasonal FAQ content, visibility increased significantly. The brand now dominates search results across Europe during peak season.

2
Stein Insel
→ View case
Chart
Shopify Plus. 7 countries. +65% organic traffic – and an ROI of around 2550%.
1,597
2,407
Keywords in the top 3
+55%
Monthly Traffic
+ 90%
Revenue

Stein Insel, a Shopify store for gemstones, needed technical SEO optimizations and a better conversion rate. We conducted a complete SEO audit, cleaned up redundant code, implemented schema data, and optimized collections and product texts in collaboration with editors. Our Shopify developers then revamped the design and improved CTAs, navigation, and checkout structure.

The result: a more user-friendly store with better rankings and 30% more revenue.

3
Non-alcoholic From the Winemaker
→ View case
Chart
Shopify Plus. 7 countries. +65% organic traffic – and an ROI of around 2550%.
1,597
2,407
Keywords in the top 3
+55%
Monthly Traffic
+ 90%
Revenue

We transformed a small Shopify store for non-alcoholic wine into a market leader in its niche. By fixing technical SEO issues, building a conversion-oriented blog, and targeted link building campaigns, we achieved lasting visibility. Today, the store ranks #1 for its main keywords and generates stable sales in the DACH region and France.

4
Artist Push
→ View case
Chart
Shopify Plus. 7 countries. +65% organic traffic – and an ROI of around 2550%.
1,597
2,407
Keywords in the top 3
+55%
Monthly Traffic
+ 90%
Revenue

Artist Push, a global brand in the field of music promotion, was competing for keywords with a difficulty rating of over 70 in one of the toughest competitive search landscape in the world.

We implemented technical optimizations, improved the most important pages, and developed a consistent content strategy. The main focus was on link building, which significantly increased domain authority and achieved stable rankings and sustainable traffic growth.

Shopify Plus. 7 countries. +65% organic traffic – and an ROI of around 2550%.
Chart
1,597
2,407
Keywords in the top 3
+55%
Monthly Traffic
+ 90%
Revenue
1
SillySanta
→ View case
Chart
SEO & Shopify CRO (+30% increase in sales)
25
57
Keywords in the Top 3
1923
3750
Monthly Traffic
+30%
Conversion Rate

SillySanta needed rapid organic growth across multiple countries.

We implemented review schema, consolidated domains using hreflang, optimized priority pages, and restructured the content for multilingual markets.

Combined with extensive link building and seasonal FAQ content, visibility increased significantly. The brand now dominates search results across Europe during peak season.

2
Stein Insel
→ View case
Chart
SEO & Shopify CRO (+30% increase in sales)
25
57
Keywords in the Top 3
1923
3750
Monthly Traffic
+30%
Conversion Rate

Stein Insel, a Shopify store for gemstones, needed technical SEO optimizations and a better conversion rate. We conducted a complete SEO audit, cleaned up redundant code, implemented schema data, and optimized collections and product texts in collaboration with editors. Our Shopify developers then revamped the design and improved CTAs, navigation, and checkout structure.

The result: a more user-friendly store with better rankings and 30% more revenue.

3
Non-alcoholic From the Winemaker
→ View case
Chart
SEO & Shopify CRO (+30% increase in sales)
25
57
Keywords in the Top 3
1923
3750
Monthly Traffic
+30%
Conversion Rate

We transformed a small Shopify store for non-alcoholic wine into a market leader in its niche. By fixing technical SEO issues, building a conversion-oriented blog, and targeted link building campaigns, we achieved lasting visibility. Today, the store ranks #1 for its main keywords and generates stable sales in the DACH region and France.

4
Artist Push
→ View case
Chart
SEO & Shopify CRO (+30% increase in sales)
25
57
Keywords in the Top 3
1923
3750
Monthly Traffic
+30%
Conversion Rate

Artist Push, a global brand in the field of music promotion, was competing for keywords with a difficulty rating of over 70 in one of the toughest competitive search landscape in the world.

We implemented technical optimizations, improved the most important pages, and developed a consistent content strategy. The main focus was on link building, which significantly increased domain authority and achieved stable rankings and sustainable traffic growth.

SEO & Shopify CRO (+30% increase in sales)
Chart
25
57
Keywords in the Top 3
1923
3750
Monthly Traffic
+30%
Conversion Rate
1
SillySanta
→ View case
Chart
Shopify SEO in the wine niche (0 → 9.5K traffic)
0
202
Keywords in the Top 3
10
9500
Monthly Traffic
0
270
Sales

SillySanta needed rapid organic growth across multiple countries.

We implemented review schema, consolidated domains using hreflang, optimized priority pages, and restructured the content for multilingual markets.

Combined with extensive link building and seasonal FAQ content, visibility increased significantly. The brand now dominates search results across Europe during peak season.

2
Stein Insel
→ View case
Chart
Shopify SEO in the wine niche (0 → 9.5K traffic)
0
202
Keywords in the Top 3
10
9500
Monthly Traffic
0
270
Sales

Stein Insel, a Shopify store for gemstones, needed technical SEO optimizations and a better conversion rate. We conducted a complete SEO audit, cleaned up redundant code, implemented schema data, and optimized collections and product texts in collaboration with editors. Our Shopify developers then revamped the design and improved CTAs, navigation, and checkout structure.

The result: a more user-friendly store with better rankings and 30% more revenue.

3
Non-alcoholic From the Winemaker
→ View case
Chart
Shopify SEO in the wine niche (0 → 9.5K traffic)
0
202
Keywords in the Top 3
10
9500
Monthly Traffic
0
270
Sales

We transformed a small Shopify store for non-alcoholic wine into a market leader in its niche. By fixing technical SEO issues, building a conversion-oriented blog, and targeted link building campaigns, we achieved lasting visibility. Today, the store ranks #1 for its main keywords and generates stable sales in the DACH region and France.

4
Artist Push
→ View case
Chart
Shopify SEO in the wine niche (0 → 9.5K traffic)
0
202
Keywords in the Top 3
10
9500
Monthly Traffic
0
270
Sales

Artist Push, a global brand in the field of music promotion, was competing for keywords with a difficulty rating of over 70 in one of the toughest competitive search landscape in the world.

We implemented technical optimizations, improved the most important pages, and developed a consistent content strategy. The main focus was on link building, which significantly increased domain authority and achieved stable rankings and sustainable traffic growth.

Shopify SEO in the wine niche (0 → 9.5K traffic)
Chart
0
202
Keywords in the Top 3
10
9500
Monthly Traffic
0
270
Sales
1
SillySanta
→ View case
Chart
SEO & link building in the US (+22K monthly traffic increase)
85
493
Keywords in the Top 3
1230
28235
Monthly Traffic
24
564
Sales

SillySanta needed rapid organic growth across multiple countries.

We implemented review schema, consolidated domains using hreflang, optimized priority pages, and restructured the content for multilingual markets.

Combined with extensive link building and seasonal FAQ content, visibility increased significantly. The brand now dominates search results across Europe during peak season.

2
Stein Insel
→ View case
Chart
SEO & link building in the US (+22K monthly traffic increase)
85
493
Keywords in the Top 3
1230
28235
Monthly Traffic
24
564
Sales

Stein Insel, a Shopify store for gemstones, needed technical SEO optimizations and a better conversion rate. We conducted a complete SEO audit, cleaned up redundant code, implemented schema data, and optimized collections and product texts in collaboration with editors. Our Shopify developers then revamped the design and improved CTAs, navigation, and checkout structure.

The result: a more user-friendly store with better rankings and 30% more revenue.

3
Non-alcoholic From the Winemaker
→ View case
Chart
SEO & link building in the US (+22K monthly traffic increase)
85
493
Keywords in the Top 3
1230
28235
Monthly Traffic
24
564
Sales

We transformed a small Shopify store for non-alcoholic wine into a market leader in its niche. By fixing technical SEO issues, building a conversion-oriented blog, and targeted link building campaigns, we achieved lasting visibility. Today, the store ranks #1 for its main keywords and generates stable sales in the DACH region and France.

4
Artist Push
→ View case
Chart
SEO & link building in the US (+22K monthly traffic increase)
85
493
Keywords in the Top 3
1230
28235
Monthly Traffic
24
564
Sales

Artist Push, a global brand in the field of music promotion, was competing for keywords with a difficulty rating of over 70 in one of the toughest competitive search landscape in the world.

We implemented technical optimizations, improved the most important pages, and developed a consistent content strategy. The main focus was on link building, which significantly increased domain authority and achieved stable rankings and sustainable traffic growth.

SEO & link building in the US (+22K monthly traffic increase)
Chart
85
493
Keywords in the Top 3
1230
28235
Monthly Traffic
24
564
Sales
Customer testimonials

What brands say about Skalum

★★★★★

“Vlad and his team actually made real progress on improving our pages SEO. He understand very technically how this is done and would recommend him if you are looking to rank higher on google.”

Elias Constantopedos Prestige Health and Wellness
★★★★★

“I’ve been working with Vlad for over a year and I’m absolutely thrilled! He implements everything we agree on quickly and reliably and drives processes forward independently. In regular check-ins, we define the next goals together, and they are implemented consistently. This has led to a steady increase in my organic views, and the progress is simply great. Thank you for the excellent collaboration!”

Pavel Deuble Unternehmenswerk.de
★★★★★

“Amazing Communication and Good Work with solid advice!”

ADeel Sweet Habibi
★★★★★

“Working with Vlad was an excellent experience! They provided top-notch SEO support, from content optimization to high-quality backlinks and link building. Communication was smooth, deadlines were met, and the results were visible quickly. I highly recommend Vlad for anyone looking to improve their website’s SEO performance.”

Peter Sutter Marketing Agency
★★★★★

“Vlad is a highly skilled SEO. He has helped us in several aspects including SEO Audits, Link building and content analysis. Will definitely use him again in the future.”

Darrius Double Up Marketing Group
★★★★★

“Vlad and his team did a great job to improve SEO on our site.”

Preston Wong Hüga Collective

Our Shopify Services at a Glance

 

Holistic solutions for faster stores, higher conversion rates, and sustainable scaling – precisely aligned with the Shopify ecosystem.

Custom Shopify Theme Development & Technical Solutions
Custom Shopify Theme Development & Technical Solutions

Clean, fast, and scalable technical solutions

  • Custom theme development, new features, and optimizations
  • Shopify app development for unique store functions
  • App integrations & custom adjustments
  • Shopify Plus & headless implementations
  • API development & integrations
  • Performance optimization (speed & code)
  • Liquid customizations without technical debt

Good for: Stable, fast code that improves conversion – not problems.

Conversion Optimization & Testing
Conversion Optimization & Testing

We improve every stage of the funnel – data-driven, measurable, continuous.

  • Analysis of the full conversion funnel (data, UX, behavior)
  • A/B tests for product, category, and checkout pages
  • Product page optimization
  • Checkout optimizations
  • Reduce cart abandonment
  • UX/UI improvements for higher conversion rates

Good for: More revenue without more traffic.

Shopify SEO
Shopify SEO

Search Engine Optimization Specifically for Shopify – technical, structured, scalable.

  • Technical organic growth strategy & fixes
  • Shopify-specific schema markups
  • Mobile page speed optimization
  • Optimization of product and category pages
  • Internal linking & meta data
  • Crawlability & index management

Good for: Stable rankings, scalable traffic, long-term growth.

Google Ads & Merchant Center
Google Ads & Merchant Center

Performance marketing that scales profitably – not burning budget.

  • Google Shopping campaigns
  • Search & Performance Max campaigns
  • Merchant Center optimization
  • Product feed management
  • Retargeting campaigns
  • ROAS monitoring & performance reporting

Good for: Qualified traffic and measurable ROAS.

Shopify Consulting & Growth

Strategic Shopify consulting for optimization, scaling, and sustainable growth.

  • Analysis of existing Shopify stores and shop setups
  • Prioritization of actions to increase revenue
  • Technical and structural Shopify consulting
  • Roadmap for optimization and scalability
  • Consulting on themes, apps, and architecture
  • Support for key Shopify decisions

Good for: Clear decisions, fewer wrong turns, and a scalable Shopify store.

Shopify Integrations & Technical Implementation

Clean implementation of Shopify integrations – stable, performant, scalable.

  • Integration of Shopify apps and third-party systems
  • API connections & integrations
  • Payment, shipping, and ERP integrations
  • Custom integrations based on project requirements
  • Technical implementation without performance losses
  • Testing & quality assurance

Good for: Smooth processes, stable orders, and fewer technical problems.

Web Design & UX for Shopify Stores

Web design that not only looks great, but sells.

  • Optimization of existing Shopify themes
  • UX improvements for product and category pages
  • Conversion-oriented layout and structure
  • Responsive design for all devices: mobile, tablet, desktop
  • Adjustments to checkout and ordering processes
  • Design changes without technical debt

Good for: Improved user experience, higher conversion rates, and more revenue.

Performance Optimization & Load Times

Technical optimization for fast, stable, scalable Shopify stores.

  • Analysis of load times & Core Web Vitals
  • Optimization of code, scripts, and assets
  • Reduce unnecessary apps and dependencies
  • Performance optimization for mobile & desktop
  • Shopify-specific speed fixes
  • Monitoring & continuous improvement

Good for: Shorter load times, higher conversion, and higher customer satisfaction.

Shopify Migration & Shop Setup

Clean migration and structured setup of new Shopify stores.

  • Shopify migration from WooCommerce, Shopware, and other CMS
  • Transfer of products, customers, and orders
  • Migration with preserved search visibility & redirects
  • New shop setup incl. theme and structure
  • Integration of required apps and systems
  • Testing & go-live support

Good for: A safe move to Shopify without revenue or data loss.

Email Marketing & Retention

Email marketing and retention strategies for Shopify stores – automated, personalized, and revenue-focused.

  • Klaviyo setup & integration for Shopify marketplaces
  • Retention strategies for existing customers
  • Email automations (flows) to drive repeat purchases
  • Welcome series, abandoned cart, and browse abandonment
  • Post-purchase flows & cross-sell automations
  • Segmentation by behavior, orders, and revenue
  • Personalized campaigns for higher open and click rates
  • Analysis of customer lifetime value (CLV) and retention rates

Good for: More repeat purchases, higher customer lifetime value, and sustainable revenue without additional ad spend.

Scalable Growth, Clear Pricing, No Hidden Costs.

€3200 / mo
40h / mo
€80 / hr
Direct collaboration with a Shopify freelancer.

Ready for more revenue?

 

Quick analysis + realistic timeline – completely free.

More Than a Shopify Developer. A Personal Growth Shopify Partner.

 

In modern eCommerce, a nice Shopify store is not enough.

You need a partner who understands Shopify technically, strategically, and operationally – and knows how to turn data, tracking, and performance signals into measurable results.

As an experienced Shopify freelancer, I don’t build “websites”.

I build high-revenue shopping experiences that turn visitors into customers.
My focus is optimization, scaling, and sustainable growth – clearly prioritized and implemented directly.

rates

Why I Work Differently ?

Why is my approach different?
I don’t work like a classic digital agency.

I work directly with you – as an embedded growth partner with a deep Shopify focus.

Every strategy, every optimization, and every technical solution is built specifically for Shopify: compatible, performance-focused, and measurable.

My standard: transparency, honest analysis, and growth that shows up in revenue – not in reports.

FAQ

Frequently Asked Questions

 

SEO and ads do different jobs. SEO builds long-term, stable organic visibility, while ads bring immediate traffic and scalable sales. The best Shopify stores use both: SEO to build sustainable growth and ads to scale revenue in the short term. If you rely only on ads, your costs stay high. If you rely only on SEO, you miss fast wins. The mix creates a strong, balanced growth strategy.

We analyze user behavior, identify friction points in the buying process, and then optimize your store’s design, structure, and content. This includes clear product presentation, trust-building elements, an intuitive flow to checkout, strong CTAs, and a smooth mobile experience. The goal is to remove obstacles and make the purchase flow as simple and motivating as possible, so more visitors actually buy.

Yes. Our development team fixes faulty structures, removes unnecessary or old code, optimizes scripts, and ensures your theme runs clean, stable, and fast. Many Shopify themes accumulate technical ballast over time that affects performance, SEO, and functionality. We bring your codebase into a state that enables growth.

Page speed affects both the conversion rate and search rankings, as well as the performance of your ads. Fast stores sell measurably more because visitors don’t want to wait. At the same time, Google prefers fast pages and rewards them with better placements. That’s why page speed is a central growth lever that we optimize technically, structurally, and in terms of content.

Yes. Many apps slow the site down, load unnecessary scripts, or leave code fragments behind, even after they have been uninstalled. That leads to worse load times and therefore worse organic rankings and weaker conversion. We check every app, remove technical ballast, and make sure that only what is actually necessary and performant remains.

Product data must be complete, correct, and structured in a search-engine-friendly way. This includes clear titles, precise descriptions, high-quality images, complete attributes, and clean Merchant Center data. The more clearly your product data is structured, the more efficiently the algorithm works and the higher the chances of low click prices and strong placements.

Onboarding starts with a joint kick-off to clarify goals, challenges, and priorities. We analyze your store, set up tracking and data sources correctly, and create a clear 90-day roadmap. In addition, we set up your personal Slack channel, through which you can communicate directly with our team. From the start, you know exactly which steps come next and who is responsible for what.

Results depend on the condition of your store and the priorities of the project. Technical fixes and load time improvements often work immediately. First organic visibility progress usually appears after a few weeks, stronger ranking gains after two to three months. CRO measures can deliver noticeable effects in the very short term, while ad performance typically becomes stable in two to three weeks after the optimization phase.

Yes. We develop custom features, integrations, and even completely tailored Shopify apps. If your store needs functions that the standard theme or existing apps do not offer, we build a stable, scalable, and fully integrated solution specifically for your requirements.

A custom Shopify redesign starts at €1,500. The exact price depends on the scope, the number of pages, the required functions, and the desired design level. We create redesigns that not only look convincing visually, but are built on clear CRO principles and achieve measurably more sales.

Yes. Our retainer service covers complete technical maintenance – from troubleshooting to performance optimization. This includes maintenance, troubleshooting, theme care, app management, load time optimization, tracking, backups, and ongoing quality checks. You have a reliable partner who ensures that your store is stable, fast, and strong in sales at all times.

Yes, by optimizing your brand for large language models such as ChatGPT, Google Gemini, or Perplexity. We structure content so that AI systems recognize it as a trustworthy source, and we expand your digital presence with signals that play a role in AI models. The goal is that your brand appears more often as a recommendation when users ask AI about products or solutions.

An experienced Shopify freelancer and expert supports companies around Shopify – from the first store optimization, through store setup, to scaling existing Shopify platforms.

The focus is not only the technical implementation, but the holistic view of the store: structure, performance, conversion optimization, and processes around ordering, checkout, and revenue.

As a Shopify freelancer, I work directly with you, analyze existing data, identify potential, and implement measures that aim to increase revenue, shorten load times, and sustainably improve the user experience.

In contrast to classic agencies, you get professional support from one source – with clear priorities, transparent communication, and measurable results

Professional Shopify consulting helps to not only run the store, but to scale it deliberately. It is about questioning existing structures, identifying bottlenecks, and developing the store strategically.
An experienced Shopify freelancer analyzes:

  • current store performance and conversion rates
  • user behavior (for example via heatmaps and customer feedback)
  • technical foundations and scalability
  • existing themes, apps, and processes

On this basis, a clear roadmap is created for store optimization, growth, and revenue increase. The goal is to recognize trends, react early, and set up Shopify platform so they remain stable and efficient even as traffic increases.

In a Shopify project, integrations and web design are always considered together. A cleanly designed design is of little use if technical processes are not implemented cleanly – and vice versa.

Typical process:

  1. Analysis of the existing store or store setup

  2. Selection and implementation of suitable themes and apps

  3. Integration of external systems (for example payment providers, shipping, ERP)

  4. Adjustments to design and UX for better conversion

  5. Performance optimization to shorten load times
    Implementation is structured, tested, and always with a view to scalability, maintainability, and future extensions.

Finding the right Shopify freelancer is crucial for the success of your project. What matters is not only technical know-how, but also experience with store optimization, scaling, and increasing revenue.
Pay attention when selecting:

  • Does the freelancer have experience around Shopify and ecommerce?
  • Can they combine consulting and implementation?
  • Is there experience with themes, apps, and complex integrations?
  • Is professional support offered directly – without detours?

If you want to hire a Shopify freelancer, you should choose someone who understands your business model, gives clear recommendations, and supports your project holistically – from setup to scaling.

Yes, existing stores can be migrated to Shopify professionally. I support companies in migrating their store from WooCommerce (WordPress), Shopware, Magento, or other systems to Shopify – including products, customers, orders, and structures that preserve search visibility.

I pay special attention to:

  • clean data transfer
  • redirects and search-friendly structure
  • performance and load times
  • a new theme and suitable Shopify apps

A well-planned migration ensures that the new Shopify store runs stable, is scalable, and that no revenue is lost.

Contact us

Your growth starts here. Let’s get started.

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