From paid & PPC reliance to organic SEO leader across seven countries
For Silly Santa, it was evident that growth was being held back by structural and strategic gaps. SEO activities had been carried out sporadically, without a clear framework or reliable performance tracking, resulting in little to no long-term impact.
User acquisition depended heavily on paid channels such as PPC and paid social, which drove costs up and created an ongoing reliance on advertising spend. Adding to the challenge was the project’s setup: seven separate websites operating across different countries and languages. While all markets fell under the broader German-language umbrella, each one showed distinct user behaviour, search intent, and competitive dynamics.
Relevant Content Optimization + SEO Structure + Backlinks
- Comprehensive content audit
- Complete Metadata rework
- Adjusted H1-H3 according to the search intent
- Added SEO and commercial content
- Optimized collection pages
- Only thematic and relevant sources
- Backlinks to boost key categories
- Links to support local domains
- Handpicked & human validated posts
💡 Outcome: Strong long-term visibility growth.
- Implemented hreflang for all locales
- Strictly separated market coverage
- Prevented site cannibalization in SERP
- Adjusted internal links inside categories
- Reinforced key commercial pages
- Added links on high-potential pages
- Improved linking between sites
Together with the store owner, we analyzed and refined conversion elements and trust factors — all tailored to Shopify’s structure.
Doubled the Revenue, Improved International Visibility
Monthly Visitors
Through SEO Alone
Monthly Sales
High Conversion Rate
Google Ranking
Multiple Keywords
- #1 Google ranking for keywords like “Christmas sweaters”, “Christmas pyjamas”, “Funny Christmas sweaters”
- 78,000+ monthly visitors through SEO alone
- Very high conversion rate
- Positive review on LinkedIn by the founder
- Sustainable SEO success through clean tech, strong content, and quality backlinks
Shopify SEO Pays Off — If You Understand Its Rules
This case study shows that strategic Shopify SEO, strong content creation, and long-term link-building can make even small shops successful — even in competitive niches.
Those who work with Shopify often face limitations — but with the right partner, these can turn into opportunities.
Trust, patience, and a data-driven approach were the keys to success.
