From 10 Products to Market Leadership in the Niche of Alcohol-Free Wines
When we started the project alkoholfrei-vom-winzer.de, it quickly became clear: Competition in the alcohol-free wine niche was intense. Amazon, Lidl, and Rewe dominated the Google search results.
The Shopify store of Frederic Chouquet-Stringer, on the other hand, was just starting out — only around 10 products across different categories (alcohol-free red wine, rosé, sparkling wine, white wine) and barely any visibility.
Content Optimization + Technical SEO + SEO for Shopify
- Blog posts and buying guides
- Comparison pages for types and brands
- Hybrid pages with integrated educational content
- Focus on user intent & added value
➡️ Result: Established the first layer of organic visibility with long-tail keywords and internal linking.
- 3-year link-building effort
- €20,000 investment
- High-quality, topic-relevant backlinks only
- No mass production — strategic, niche-relevant publications
💡 Outcome: Strong long-term visibility growth.
- Removed pagination issues
- Correct canonical tags
- Meta descriptions and metafields optimized
- Proper heading structure & keyword distribution
- Internal linking aligned with search intent
- Keyword strategy for each category
- Added content blocks to increase relevance
- Implemented rich snippets to improve CTR
- Combined classic SEO with conversion optimization
Together with the store owner, we analyzed and refined conversion elements and trust factors — all tailored to Shopify’s structure.
From Invisible to Market Leader
Monthly Visitors
Through SEO Alone
Monthly Sales
High Conversion Rate
Google Ranking
Multiple Keywords
- #1 Google ranking for keywords like “bester alkoholfreier wein”, “alkoholfreier sekt”, “alkoholfreier wein”
- 12,000+ monthly visitors through SEO alone
- Very high conversion rate
- Positive review on LinkedIn by the founder
- Sustainable SEO success through clean tech, strong content, and quality backlinks
Shopify SEO Pays Off — If You Understand Its Rules
This case study shows that strategic Shopify SEO, strong content creation, and long-term link-building can make even small shops successful — even in competitive niches.
Those who work with Shopify often face limitations — but with the right partner, these can turn into opportunities.
Trust, patience, and a data-driven approach were the keys to success.
