Holistic SEO for Sustainable Growth: The Success Story of lifter-life.ae
As part of our collaboration with lifter-life.ae, a provider of healthy meal plan deliveries in Dubai (UAE), the goal was clearly defined: to sustainably increase organic visibility, bring relevant keywords into top positions, and continuously generate qualified traffic through SEO.
The focus was on a holistic SEO strategy, combining on-page optimisation, content development, strategic link building, and a clear internal linking structure.
The market for healthy meal delivery in Dubai is highly competitive. To achieve long-term success, both transactional landing pages and informational content needed to be strategically strengthened.
SEO Strategy & Execution
- Keyword-driven optimisation of core meal plan and product pages
- Focus on generic keywords such as meal plan Dubai, healthy meal plan, as well as specific meal plan types
- Improvement of content structure, headings (H1–H3), and search intent alignment
💡 Result: Significant improvement in rankings for generic meal plan keywords and increased visibility of the most important revenue-driving pages.
- Acquisition of high-quality backlinks through thematically relevant guest posts
- Focus on quality over quantity
- Targeted strengthening of core meal plan and primary keywords
💡 Result: Sustainable authority growth and stable rankings, even in a highly competitive market.
- Creation and optimisation of informative blog articles around nutrition, fitness, and healthy lifestyles
- Search-intent-driven topic selection covering the entire funnel
- Strategic internal linking from blog → landing pages to strengthen keyword relevance
💡 Result: Additional rankings for informational keywords and measurable support for transactional landing pages.
- Regular technical SEO audits to identify crawling, indexation, and performance issues
- Implementation and optimisation of schema markup (structured data) to improve search engine interpretation
- Continuous technical quality assurance for new pages, landing pages, and blog articles
💡 Result: Improved crawlability and indexation, more stable rankings, and a clean technical foundation for sustainable SEO growth.
From Growth Potential to Stable SEO Performance
Monthly Organic Traffic
Increase to over 1,000 monthly visitors
Top 3 Rankings
growth from 18 to 90 rankings
Domain Rating
increased from 35 to 43
- Strong growth in organic visibility within the highly competitive Dubai market
- 90 keywords in the Top 3, with direct impact on traffic and orders
- Significant DR growth through thematically relevant backlinks
- Meal plan landing pages ranking for generic and commercial keywords
- Blog content strategically supports key revenue pages through internal linking
Strategic SEO Pays Off, Especially in Competitive Markets
This case study shows that sustainable SEO in the e-commerce and delivery space is not a short-term lever, but a strategic investment in long-term demand. These results underline how important it is to work with an experienced SEO agency to build sustainable organic visibility in competitive markets.
Through the combination of optimised landing pages, search-intent-driven content, clear internal linking,
and high-quality link building, lifter-life.ae was able to systematically expand its organic visibility, with measurable effects on rankings, traffic, and domain authority.
Especially in highly competitive markets like Dubai, holistic SEO is the key to sustainable growth.
