Long-Term SEO Instead of Short-Term Gains:
The Success Story of KNGURU.de
In June 2024, we began our collaboration with KNGURU with the goal of sustainably increasing organic visibility and generating qualified inquiries through SEO.
The focus was on a holistic SEO strategy, combining on-page optimisation, content development, technical SEO, and continuous link building.
KNGURU is a digital agency specialising in app development, web solutions, and digital services. Competition in this market is intense, particularly at the local and service-driven level. The objective was therefore to strategically strengthen transactional service pages, local landing pages, and informational content to build long-term organic growth.
SEO Strategy & Execution
- Revision and SEO optimisation of existing blog articles
- Creation of new, search-intent-driven blog content
- Development of new service landing pages for relevant offerings
- Clear internal linking structure between blog → location pages → core service pages
💡 Significant growth in organic traffic and improved rankings for commercial keywords
- Long-term link-building strategy (24 months)
- Total investment: €20,000
- Exclusive focus on high-quality, topically relevant backlinks
- No mass links, no automated networks
- Placements on relevant industry and niche portals
💡 Domain Rating increased from 32 to 62, with more stable rankings even for competitive search terms
- Implementation of structured data (schema markup)
- Correct heading structure (H1–H3) and keyword distribution
- Optimisation of internal linking based on search intent
- Resolution of canonical issues
- Fixing incorrect or broken redirects
💡Improved crawlability and indexation, along with a clearer site structure for search engines
- Comprehensive local keyword research
- Development of SEO-optimised location pages
- Unique, user-focused content for each location
- Internal linking to relevant service pages
💡Strong rankings for local search queries and additional qualified traffic
From Invisible to a Sustainable Growth Driver
Monthly Organic Traffic
Steady growth in visitor numbers driven by SEO (on-page, content, and link building)
Top 3 Rankings
Significant increase in visibility for commercial and local keywords
Domain Rating
Increase from 32 to 62 through continuous, high-quality link building
- Organic traffic increased from <500 to 2,400+ monthly visitors
- 170+ keywords ranking in the Top 3, with direct impact on leads and inquiries
- “app development Frankfurt” – Position #1
- “app development Stuttgart” – Position #1
- “app development cost calculator” – Position #1
- “app design agency” – Position #1
- 90+ mentions in Google AI Overviews, further strengthening topical authority
- Strong Domain Rating growth (32 → 62) through thematically relevant backlinks
- Location pages and blog content strategically support the most important service landing pages
