Turning BRIEGER.ch into a Scalable B2B Growth Channel with SEO in Switzerland
When Brieger Verpackungen came to us, the company had strong products and established B2B clients, but organic search was not generating consistent new leads. Competitors were dominating high-intent packaging queries in Switzerland, while many of Brieger’s key products and categories had limited visibility. As an SEO agency for B2B, we saw a clear opportunity to build a long-term acquisition channel based on real commercial intent.
Our focus was to turn SEO into a reliable growth engine. We improved the technical foundation, localized the site for the Swiss market, and aligned product and category pages with real search demand. This approach combined B2B SEO services with structured content and user-focused optimisation.
eCommerce SEO Consulting & B2B solutions
- Optimisation and rewriting of 55 priority category pages based on real buying intent
- Keyword-focused updates for 127 product pages to improve visibility for commercial queries
- Creation of FAQ sections to increase topical relevance and capture long-tail demand
- Clear internal linking between categories, products, and key conversion pages
💡 Strong growth in rankings and visibility for transactional B2B keywords, supporting lead generation
- Targeted crowd marketing and listings in relevant Swiss directories and portals
- Focus on industry-relevant and locally trusted platforms
- Gradual increase in referring domains and overall authority
- Stronger visibility and trust signals in a competitive B2B niche
💡 Domain Rating increased from 26 to 39, improving stability and competitive positioning
- Implementation of structured data for products, categories, and rich snippets
- Fixing heading hierarchy and improving content structure across key pages
- Hreflang setup for the Swiss market (de → de-CH)
- Resolution of canonical issues and indexing inefficiencies
- Plugin and performance audit to improve site speed and crawlability
💡 Improved technical foundation enabled long-term growth and stronger indexation
- Competitor and search intent analysis across the Swiss packaging market
- Improvements in navigation and category logic based on user behaviour
- Clearer product positioning and better user journey from search to conversion
- Stronger alignment between organic traffic and qualified B2B leads
💡 Better UX and structure helped convert organic visibility into real business demand
Together with the Brieger team, we analysed conversion barriers and trust signals. We improved clarity, simplified navigation, and optimised the user journey. Our B2B and eCommerce search engine optimization services approach helped increase the likelihood of generating qualified leads and long-term customers.
How B2B SEO Services Turned Limited Visibility into Sustainable Growth
Monthly Organic Traffic
Steady growth in qualified B2B visitors driven by technical SEO, content optimisation, and intent-focused page improvements
Top 3 Rankings
Significant increase in visibility for high-intent commercial packaging keywords in Switzerland
Domain Rating
Authority growth through targeted link building, crowd marketing, and stronger trust signals
- Organic traffic increased from ~900 to 3.4K+ monthly visitors, creating a predictable acquisition channel
- Strong growth in transactional and commercial keywords with direct impact on B2B leads and inquiries
- Large shift from low-ranking positions into Top 10 and Top 3 across core product and category clusters
- Improved visibility for competitive packaging terms such as boxes, envelopes, shipping materials, and fulfilment supplies
- Better alignment between organic traffic and procurement-driven buying intent
- Technical foundation and internal linking enabled long-term ranking stability
- Authority growth supported stronger positioning against established competitors in the Swiss market
Strategic Growth in B2B Markets with the Right SEO Agency
This case study shows how Skalum uses a data-driven SEO approach, strong technical foundations, and search-intent-focused content to turn organic search into a reliable acquisition channel in competitive B2B markets. For Brieger, the goal was not just more traffic, but consistent visibility for commercial packaging queries that directly support revenue and lead generation.
By combining technical optimisation, structured content, and a clear internal linking strategy, Skalum built a scalable SEO system that continues to deliver results over time. The improvements in authority, rankings, and visibility helped Brieger compete with larger industry players and capture demand.
In B2B industries, SEO is a long-term growth strategy. When guided by clear priorities and continuous optimisation t becomes a sustainable driver of qualified traffic, new customer acquisition, and business growth.
