Off-Page SEO Case Study: Posterjack.ca’s Growth After Backlink Cleanup
In September 2025, the link-building project for Posterjack.ca, a well-established provider of high-quality photo products and canvas prints in Canada, began.
The focus was entirely on off-page SEO, with the goals to:
- strengthen the domain authority
- stabilize rankings
- and restore lost trust due to a previously damaged backlink profile.
Strategy & Approach
- Comprehensive analysis of all incoming backlinks
- Identification of toxic, irrelevant, and manipulated links
- Creation and submission of a disavow file
- Removal of hundreds of harmful links from ranking evaluation
- Focus on high-quality, topically relevant domains
- No mass link building, no automated networks
- Steady, natural backlink growth
- Relevance for e-commerce and print products in the Canadian market
Backlink Profile Cleanup & High-Quality Link Acquisition
- Referring Domains: increased from 2,057 to 3,638
- Domain Authority: significantly improved
- Rankings: stabilised following disavow and backlink cleanup
- “canvas prints canada”: improved from position #4 to #1
A Healthy and Strong Backlink Profile Matters
This case study shows that link building through an experienced SEO link-building agency is not just about growth — in many cases, it also requires targeted repair work.
By combining backlink cleanup (disavow) with strategic, high-quality link building, Posterjack.ca was able to strengthen its domain authority and significantly improve its most important rankings.
Especially for established domains with a long history, a clean backlink profile, implemented by an experienced SEO link-building agency, is the foundation for sustainable, long-term SEO success.
