Your Shopify Agency for Growth & Performance

Specialized in Shopify SEO, CRO, development and ads – for sustainable growth and performance

Why Choose Us

More traffic.

More revenue.

Faster stores.

Higher conversions.

We combine Shopify SEO, CRO, and development to deliver results that matter for your business.

  • Shopify developers and growth experts.
  • We’ve run hundreds of A/B tests to maximize conversions.
  • Long-term partnership for your success, not one-off projects.
  • Measurable improvements – from SEO rankings to ROI.
Solution

The challenges we solve for Shopify brands

Shopify solutions for brands that want to grow their business — with a focus on performance, brand visibility, and sustainable scaling.

Store Speed Performance

12% i
Mobile
54 Over All
Home 28
Collection 30
Product 34
Your store slower than similar stores on Shopify. Your store is faster than similar stores on Shopify.

Slow loading = lost sales

Slow loading times directly impact user experience and conversion rates, leading to significant loss of sales.

We optimize your page speed and Core Web Vitals

Our technical optimization delivers lightning-fast page load times that keep customers engaged and boost your search visibility.

Poor store setup = endless bugs

Misconfigured apps, duplicate scripts, and unstructured theme customizations slow down your Shopify store. As a result, many stores only use a fraction of their potential — leading to bugs, loading problems, and lost conversions.

We build and maintain your Shopify store natively

We analyze your current structure, remove unnecessary apps, clean up the code, and implement best SEO practices.
As a result, we deliever a fast, error-free store that reaches its full potential and keeps pace with your growth.

Low visibility on Google

Without targeted Shopify SEO optimization, your products will remain invisible while competitors win your potential customers and sales.

We scale your traffic with Shopify-focused SEO

With strategic keyword targeting, technical optimization, and content strategies specifically for Shopify, we bring quality traffic that converts and measurably increases your growth.

High traffic, but low Conversion Rate

Many Shopify stores lose revenue because visitors leave before they buy. Without a structured CRO strategy, traffic remains expensive and inefficient — lost potential with every click.

We conduct CRO audits & A/B tests that increase your revenue

With data-driven analysis, UX optimization, and targeted testing, we improve every stage of the customer journey — from the first click to checkout.
As a result we deliever higher conversion rates, measurable ROAS, and sustainable growth.

Unprofitable ADS that burn through your budget

Faulty product feeds, incorrect tracking settings, and unstructured campaigns cause your budget to go up in smoke — while your competitors reap the sales.

We optimize your Merchant Center feeds and make your ads much more profitable

With clean product data, precise tracking, and a data-driven campaign structure, we achieve sustainable ROAS, stable performance, and scalable growth.

No clear growth strategy

Without strategic leadership, many individual optimizations can be made, but they will not add up to real growth. As a result, your Shopify store may fall short of its potential.

We are your Long-term Strategy & Growth Partner

With a clear growth strategy, data-driven analysis, and continuous optimization, we ensure that every measure contributes significantly to your business goals — for sustainable, scalable growth.

Work Cases

Success Stories: proven results

View All Cases
1
SillySanta
→ View case
Chart
Shopify Plus. 7 countries. +65% organic traffic — and a ROI of around 2550%.
1,597
2,407
Keywords in Top 3
+55%
Monthly Traffic
+ 90%
Revenue

SillySanta needed rapid SEO growth across multiple countries.
We implemented review schema, consolidated domains using hreflang, optimized priority pages, and restructured content for multilingual markets.
Combined with extensive link building and seasonal FAQ content, visibility increased significantly. The brand now dominates search results across Europe during peak season.

2
Stein Insel
→ View case
Chart
Shopify Plus. 7 countries. +65% organic traffic — and a ROI of around 2550%.
1,597
2,407
Keywords in Top 3
+55%
Monthly Traffic
+ 90%
Revenue

Stein Insel, a Shopify store for gemstones, needed technical SEO optimizations and a better conversion rate. We conducted a complete SEO audit, cleaned up redundant code, implemented schema data, and optimized collections and product texts in collaboration with editors:innen. Our Shopify developers then redesigned the store, improved CTAs, navigation, and checkout structure.
The result: a more user-friendly store with better rankings and 30% more revenue.

3
Alkoholfrei vom Winzer
→ View case
Chart
Shopify Plus. 7 countries. +65% organic traffic — and a ROI of around 2550%.
1,597
2,407
Keywords in Top 3
+55%
Monthly Traffic
+ 90%
Revenue

We transformed a small Shopify store for non-alcoholic wine into a market leader in its niche. By fixing technical SEO issues, building a conversion-oriented blog, and targeted link building campaigns, we achieved lasting visibility. Today, the store ranks #1 for its main keywords and generates stable sales in the DACH region and France.

4
Artist Push
→ View case
Chart
Shopify Plus. 7 countries. +65% organic traffic — and a ROI of around 2550%.
1,597
2,407
Keywords in Top 3
+55%
Monthly Traffic
+ 90%
Revenue

Artist Push, a global brand in the field of music promotion, was competing for keywords with a difficulty rating of over 70 in one of the toughest SEO markets in the world.
We implemented technical optimizations, improved the most important pages, and developed a consistent content strategy. The main focus was on link building, which significantly increased domain authority and achieved stable rankings and sustainable traffic growth.

Shopify Plus. 7 countries. +65% organic traffic — and a ROI of around 2550%.
Chart
1,597
2,407
Keywords in Top 3
+55%
Monthly Traffic
+ 90%
Revenue
1
SillySanta
→ View case
Chart
SEO & Shopify CRO (+30 % increase in sales)
25
57
Keywords in Top 3
1923
3750
Monthly Traffic
+30%
Con. Rate

SillySanta needed rapid SEO growth across multiple countries.
We implemented review schema, consolidated domains using hreflang, optimized priority pages, and restructured content for multilingual markets.
Combined with extensive link building and seasonal FAQ content, visibility increased significantly. The brand now dominates search results across Europe during peak season.

2
Stein Insel
→ View case
Chart
SEO & Shopify CRO (+30 % increase in sales)
25
57
Keywords in Top 3
1923
3750
Monthly Traffic
+30%
Con. Rate

Stein Insel, a Shopify store for gemstones, needed technical SEO optimizations and a better conversion rate. We conducted a complete SEO audit, cleaned up redundant code, implemented schema data, and optimized collections and product texts in collaboration with editors:innen. Our Shopify developers then redesigned the store, improved CTAs, navigation, and checkout structure.
The result: a more user-friendly store with better rankings and 30% more revenue.

3
Alkoholfrei vom Winzer
→ View case
Chart
SEO & Shopify CRO (+30 % increase in sales)
25
57
Keywords in Top 3
1923
3750
Monthly Traffic
+30%
Con. Rate

We transformed a small Shopify store for non-alcoholic wine into a market leader in its niche. By fixing technical SEO issues, building a conversion-oriented blog, and targeted link building campaigns, we achieved lasting visibility. Today, the store ranks #1 for its main keywords and generates stable sales in the DACH region and France.

4
Artist Push
→ View case
Chart
SEO & Shopify CRO (+30 % increase in sales)
25
57
Keywords in Top 3
1923
3750
Monthly Traffic
+30%
Con. Rate

Artist Push, a global brand in the field of music promotion, was competing for keywords with a difficulty rating of over 70 in one of the toughest SEO markets in the world.
We implemented technical optimizations, improved the most important pages, and developed a consistent content strategy. The main focus was on link building, which significantly increased domain authority and achieved stable rankings and sustainable traffic growth.

SEO & Shopify CRO (+30 % increase in sales)
Chart
25
57
Keywords in Top 3
1923
3750
Monthly Traffic
+30%
Con. Rate
1
SillySanta
→ View case
Chart
Shopify SEO in the wine niche (0 → 9,5 K Traffic)
0
202
Keywords in Top 3
10
9500
Monthly Traffic
0
270
Sales

SillySanta needed rapid SEO growth across multiple countries.
We implemented review schema, consolidated domains using hreflang, optimized priority pages, and restructured content for multilingual markets.
Combined with extensive link building and seasonal FAQ content, visibility increased significantly. The brand now dominates search results across Europe during peak season.

2
Stein Insel
→ View case
Chart
Shopify SEO in the wine niche (0 → 9,5 K Traffic)
0
202
Keywords in Top 3
10
9500
Monthly Traffic
0
270
Sales

Stein Insel, a Shopify store for gemstones, needed technical SEO optimizations and a better conversion rate. We conducted a complete SEO audit, cleaned up redundant code, implemented schema data, and optimized collections and product texts in collaboration with editors:innen. Our Shopify developers then redesigned the store, improved CTAs, navigation, and checkout structure.
The result: a more user-friendly store with better rankings and 30% more revenue.

3
Alkoholfrei vom Winzer
→ View case
Chart
Shopify SEO in the wine niche (0 → 9,5 K Traffic)
0
202
Keywords in Top 3
10
9500
Monthly Traffic
0
270
Sales

We transformed a small Shopify store for non-alcoholic wine into a market leader in its niche. By fixing technical SEO issues, building a conversion-oriented blog, and targeted link building campaigns, we achieved lasting visibility. Today, the store ranks #1 for its main keywords and generates stable sales in the DACH region and France.

4
Artist Push
→ View case
Chart
Shopify SEO in the wine niche (0 → 9,5 K Traffic)
0
202
Keywords in Top 3
10
9500
Monthly Traffic
0
270
Sales

Artist Push, a global brand in the field of music promotion, was competing for keywords with a difficulty rating of over 70 in one of the toughest SEO markets in the world.
We implemented technical optimizations, improved the most important pages, and developed a consistent content strategy. The main focus was on link building, which significantly increased domain authority and achieved stable rankings and sustainable traffic growth.

Shopify SEO in the wine niche (0 → 9,5 K Traffic)
Chart
0
202
Keywords in Top 3
10
9500
Monthly Traffic
0
270
Sales
1
SillySanta
→ View case
Chart
SEO & link building in the US (+22K monthly traffic increase)
85
493
Keywords in Top 3
1230
28235
Monthly Traffic
24
564
Sales

SillySanta needed rapid SEO growth across multiple countries.
We implemented review schema, consolidated domains using hreflang, optimized priority pages, and restructured content for multilingual markets.
Combined with extensive link building and seasonal FAQ content, visibility increased significantly. The brand now dominates search results across Europe during peak season.

2
Stein Insel
→ View case
Chart
SEO & link building in the US (+22K monthly traffic increase)
85
493
Keywords in Top 3
1230
28235
Monthly Traffic
24
564
Sales

Stein Insel, a Shopify store for gemstones, needed technical SEO optimizations and a better conversion rate. We conducted a complete SEO audit, cleaned up redundant code, implemented schema data, and optimized collections and product texts in collaboration with editors:innen. Our Shopify developers then redesigned the store, improved CTAs, navigation, and checkout structure.
The result: a more user-friendly store with better rankings and 30% more revenue.

3
Alkoholfrei vom Winzer
→ View case
Chart
SEO & link building in the US (+22K monthly traffic increase)
85
493
Keywords in Top 3
1230
28235
Monthly Traffic
24
564
Sales

We transformed a small Shopify store for non-alcoholic wine into a market leader in its niche. By fixing technical SEO issues, building a conversion-oriented blog, and targeted link building campaigns, we achieved lasting visibility. Today, the store ranks #1 for its main keywords and generates stable sales in the DACH region and France.

4
Artist Push
→ View case
Chart
SEO & link building in the US (+22K monthly traffic increase)
85
493
Keywords in Top 3
1230
28235
Monthly Traffic
24
564
Sales

Artist Push, a global brand in the field of music promotion, was competing for keywords with a difficulty rating of over 70 in one of the toughest SEO markets in the world.
We implemented technical optimizations, improved the most important pages, and developed a consistent content strategy. The main focus was on link building, which significantly increased domain authority and achieved stable rankings and sustainable traffic growth.

SEO & link building in the US (+22K monthly traffic increase)
Chart
85
493
Keywords in Top 3
1230
28235
Monthly Traffic
24
564
Sales
Work Process

Our process for Scaling your brand

  • Kick-off & Planning

    We understand your brand, goals, margins, and target groups — as the basis for a clear, realistic growth strategy.

  • Shopify Audit & Tracking

    A thorough technical audit reveals potential and obstacles: SEO, UX, feeds, loading times, and a clean tracking setup.

  • Growth Strategy & Roadmap

    Based on this, a precise roadmap for SEO, CRO, Dev, and Ads is created — priorities set according to impact and feasibility.

  • Growth Sprints (SEO, CRO, Ads)

    Content, tests, and campaigns are developed in structured sprints — data-driven, iterative, and KPI-oriented.

  • Scaling & ongoing optimization

    Successful levers are scaled, new measures are tested, and growth is strategically managed for the long term.

Our team

We’re not just another agency

  • Vlad

    SEO Team Lead

  • Valentyna

    SEO Specialist

  • Vlad

    Google Ads Expert

  • Liza

    HR and Recruiting Manager

  • Yana

    SEO Spesialist

  • Max

    Shopify Developer

  • Oksana

    Outreach Specialist

  • Max

    SEO Copywriter

  • Yan

    SEO Specialist

  • Dasha

    SEO Team Lead

  • Anton

    Full-stack developer

  • Marina

    Ecommerce Designer

We are a team of dedicated specialists. We burn for your goals and live for results.

We don’t sell services just to make an invoice. Every project is like our own: honest diagnostics, a clear plan, and full transparency. We only recommend what truly brings growth.

Vlad Kharkivskyi
CEO & Founder

Win-win cooperation only

After years of watching how agencies overpromise and underdeliver,
I decided to build something different.

This agency was born from the idea that clients deserve honesty, clarity, and results. We grow only when you grow — that’s what win-win means to us.

Testimonials

What brands say about Skalum

★★★★★

“Vlad and his team actually made real progress on improving our pages SEO. He understand very technically how this is done and would recommend him if you are looking to rank higher on google.”

Elias Constantopedos Prestige Health and Wellness
★★★★★

“I have been working with Vlad for over a year and am absolutely thrilled! He implements all agreements quickly and reliably and drives the processes forward independently. In regular consultations, we jointly define the next goals, which are then consistently implemented. This has led to a steady increase in my organic views and the development is simply fantastic. Thank you very much for the great cooperation!”

Pavel Deuble Unternehmenswerk.de
★★★★★

“Amazing Communication and Good Work with solid advice!”

ADeel Sweet Habibi
★★★★★

“Working with Vlad was an excellent experience! They provided top-notch SEO support, from content optimization to high-quality backlinks and link building. Communication was smooth, deadlines were met, and the results were visible quickly. I highly recommend Vlad for anyone looking to improve their website’s SEO performance.”

Peter Sutter Marketing Agency
★★★★★

“Vlad is a highly skilled SEO. He has helped us in several aspects including SEO Audits, Link building and content analysis. Will definitely use him again in the future.”

Darrius Double Up Marketing Group
★★★★★

“Vlad and his team did a great job to improve SEO on our site.”

Preston Wong Hüga Collective
Pricing Plan

Scalable growth with clear pricing— no hidden fees.

A fixed monthly retainer with clearly defined results. No extras, no surprises — everything only with your approval.

Engagement Level

€3750 / mo
50h / mo
€75 / hr
Your project is not handled by a single freelancer, but by a fully integrated team of specialists.
Your dedicated growth team:
  • Project Manager
  • Shopify SEO Experts
  • Outreach Specialists
  • E-commerce Designers
  • Shopify Developers
  • Google Ads Managers
  • And additional specialists depending on your needs
FAQ

Frequently Asked Questions

SEO and ads serve different purposes. SEO provides long-term, stable, and free visibility, while ads deliver immediate traffic and scalable sales. Best Shopify stores use both: SEO to build sustainable growth and ads to scale sales in the short term. If you rely solely on ads, your costs will remain high in the long run. If you only use SEO, you’ll miss out on quick opportunities. The combination ensures a strong, balanced growth strategy.

We analyze user behavior, identify bottlenecks in the purchasing process, and then optimize the design, structure, and contents of your shop. This includes clear product presentations, trust-building elements, an intuitive checkout process, compelling CTAs, and a smooth mobile experience. The goal is to remove obstacles and make the purchasing process as easy and motivating as possible so that more visitors actually make a purchase.

Yes, our development team fixes faulty structures, removes unnecessary or old code, optimizes scripts, and ensures that your theme runs cleanly, stably, and quickly. Over time, many Shopify themes accumulate technical baggage that impairs performance, SEO, and functionality. We bring your code base to a state that enables growth.

Page speed affects conversion rates, SEO rankings, and the performance of your ads. Fast shops sell measurably better because visitors don’t want to wait. At the same time, Google favors fast pages and rewards them with better rankings. That’s why page speed is a key growth lever that we optimize in terms of technology, structure, and content.

Yes, too much apps will slow down the site, load unnecessary scripts, or leave behind code fragments even after they have been uninstalled. This leads to slower loading times and thus poorer SEO rankings and weaker conversion rates. We check every app, remove technical ballast, and ensure that only what is actually necessary and performs well remains.

Product data must be complete, accurate, and structured in a search engine-friendly way. This includes clear titles, precise descriptions, high-quality images, complete attributes, and clean Merchant Center data. The better your product data is structured, the more efficiently the algorithm works and the higher the chances of favorable click prices and strong rankings.

Onboarding starts with a joint kick-off meeting to clarify goals, challenges, and priorities. We analyze your shop, set up tracking and data sources correctly, and create a clear 90-day roadmap. In addition, we set up your personal Slack channel, which you can use to communicate directly with our team. From the very beginning, you know exactly what steps will be taken next and who is responsible for what.

We work like an external but fully integrated team. All communication takes place via Slack, where you can chat directly with the relevant specialists. Every week, you receive clear updates on the tasks completed and the next steps. In addition, you receive a monthly performance report that transparently summarizes SEO, CRO, ADS, and technical developments. Everything is traceable, structured, and clearly prioritized.

Results depend on the condition of your shop and the priorities of the project. Technical fixes and loading time improvements often have an immediate effect. Initial SEO progress is usually visible after a few weeks, with stronger ranking gains after two to three months. CRO measures can have noticeable effects very quickly, while ad performance typically stabilizes two to three weeks after the optimization phase.

Highly flexible. You can upgrade or downgrade at any time, and the hours are allocated where they have the greatest impact — whether SEO, CRO, ads, or development. If your priorities change or new requirements arise at short notice, we will adjust the roadmap immediately. The packages follow your growth, not the other way around.

Yes, we develop custom features, integrations, and even completely tailor-made Shopify apps. If your store needs features that the standard theme or existing apps don’t offer, we’ll build a stable, scalable, and fully integrated solution specifically for your requirements.

A professional Shopify redesign starts at €1,500. The exact price depends on the scope, the number of pages, the required functions, and the desired design specifications. We create redesigns that are not only visually appealing, but are also based on clear CRO principles and achieve measurably higher sales.

Yes, upon request, we can take care of all the technical aspects of your shop. This includes maintenance, troubleshooting, theme maintenance, app management, loading time optimization, tracking, backups, and ongoing quality control. This gives you a reliable partner who ensures that your shop remains stable, fast, and sales-oriented at all times.

Yes, by optimizing your brand for large language models such as ChatGPT, Google Gemini, or Perplexity. We structure content in such a way that AI systems recognize it as a trustworthy source and expands your digital presence with signals that play a role in AI models. The goal is for your brand to appear more frequently as a recommendation when users ask AI for products or solutions.

Ready to grow your Shopify store?

Start with a free audit or consultation – no strings attached

Shopify Agency – Your Partner for Growth

In today’s competitive eCommerce landscape, success requires more than just a beautiful online store. You need a partner who understands the intricacies of the Shopify ecosystem and can leverage its full potential to drive your business forward.

As a specialized Shopify agency, we don’t just build websites — we craft revenue-generating eCommerce experiences that convert visitors into loyal customers. Our deep expertise in Shopify’s architecture, combined with proven growth strategies, ensures your store doesn’t just look good, but performs exceptionally.

rates

Our Unique Positioning

Unlike general digital agencies, we live and breathe Shopify. Every strategy, every optimization, and every custom solution is designed specifically for the Shopify platform, ensuring maximum compatibility, performance, and results for your eCommerce business.

Our Shopify Services in Detail

Comprehensive Shopify solutions designed to maximize your store’s performance,
visibility, and profitability through specialized expertise and proven methodologies.

Shopify Development
Shopify Development

Custom Shopify development services from theme customization to complex app integrations and Shopify Plus solutions. Conversion funnel analysis

  • Custom theme development
  • App integration & customization
  • Shopify Plus implementation
  • API development & integrations
  • Performance optimization
  • Liquid template customization
CRO & A/B Testing
CRO & A/B Testing

Data-driven conversion rate optimization to maximize your store’s revenue potential through systematic testing and optimization.

  • Conversion funnel analysis
  • A/B testing implementation
  • Checkout optimization
  • Product page enhancements
  • Cart abandonment recovery
  • User experience improvements

 

Shopify SEO
Shopify SEO

Comprehensive SEO optimization specifically designed for Shopify stores, addressing technical SEO challenges.

  • Technical SEO audits & fixes
  • Shopify-specific schema markup
  • Page speed optimization for mobile
  • Product & collection page optimization
  • Internal linking strategy
  • Meta tags & structured data
Google Ads & Merchant Center
Google Ads & Merchant Center

Strategic Google Ads management and Merchant Center optimization to drive qualified traffic and maximize ROAS.

  • Google Shopping campaigns
  • Search & display advertising
  • Merchant Center optimization
  • Product feed management
  • Remarketing campaigns
  • Performance tracking & reporting
Contact

Let’s Elevate Your Shopify store today

Send Us a Message

You can use the contact form below to send us a message directly. We will get back to you as soon as possible.