Shopify Growth in a Regulated Market: How Bongs.ca Increased Conversion & Organic Revenue
In Canada, paid advertising for cannabis accessories is heavily restricted, and Google Ads/Shopping are practically off the table for many products. For Bongs.ca, that meant growth couldn’t rely on ad spend, it had to come from smarter execution: a smoother buying journey, clearer product choices, and SEO as a scalable demand engine.
Our goal with Bongs.ca was clear:
Turn existing organic demand into more purchases, remove conversion barriers across the store, and scale SEO so qualified traffic drives measurable revenue growth.
CRO, UX & Shopify Optimization as the Foundation
SEO as the growth engine
Gemeinsam mit dem Shop-Betreiber haben wir kritische Reibungspunkte im Kaufprozess identifiziert und behoben – Shopify-spezifisch und sauber umgesetzt.
- Mobile variant selection stabilized (iOS/Android): selection works reliably
- Variant switching fixed: no misclicks or “wrong” option selected
- Variant ↔ product image synced: less confusion, faster decisions
💡 Result: fewer drop-offs on mobile, clearer choices, stronger conversion foundation.
We added decision-support modules focused on clarity, guidance, and reducing purchase doubt.
- Wishlist Plus implemented (wishlist in header + “Add to wishlist” on product cards + PDP)
- Product bundles introduced: more cross-sells in cart and a higher average order value (AOV)
- “Show more / Show less” added on product pages (better readability)
- FAQ block via metafields: answers objections and builds trust
💡Result: faster purchase decisions, better orientation, more returning users.
To attract not just traffic but the right searches, we aligned each collection’s structure and content with search intent.
- Keyword research + mapping for all collection pages (by search intent)
- Meta titles/descriptions + H1s optimized across collections
- Content created/optimized for 54+ English collection pages
- Local pages for Canadian cities + localized FAQs for relevant keywords
💡Result: more qualified rankings for transactional searches.
We strengthened the technical foundation so Google can interpret content cleanly and Shopify templates can scale consistently.
- Homepage schema: SearchAction + LocalBusiness
- Collection schema: ItemList + CollectionPage
- JSON-LD rolled out across key templates (HP / PLP / PDP)
- FAQ schema implemented via metafields + objects
- Duplicate H1/H2 removed; heading hierarchy cleaned up
💡Result: cleaner indexation + stronger relevance signals → more organic buyers.
From an Optimized Conversion Flow to Measurable Revenue Growth
Monthly organic traffic (Ahrefs)
Scalable traffic despite ad restrictions
Purchases from Organic Search (3 months)
More purchases thanks to a stronger conversion flow
Revenue from Organic Search (3 months)
Measurable revenue uplift from CRO + SEO
- More organic purchases through less friction in the Shopify buying flow
- Mobile variant selection stabilized → fewer misclicks, clearer product choice
- Higher demand from Google (GSC) → more clicks, higher CTR, better avg. position
- More qualified organic traffic (GA4) + stronger engagement signals
- Wishlist + FAQ modules → better orientation and a higher likelihood of returning to buy
- Product bundles introduced → stronger cart cross-sell and higher average order value (AOV)
- #1 Google rankings for keywords such as “bongs,” “modular bong,” “straight tube bong,” “ash catchers for bongs,” “straight bong”
- 237+ keywords in the Top 3 with direct impact on transactional searches
- Sustainable SEO growth through clean on-page structure, scalable content systems, schema markup, and technical stability
Supporting Signals: Higher Demand & Better Traffic
Organic Search | last 3 months vs previous 3 months
- Clicks:19,7k → 29,7k (+10,0k|+50,8%)
- Impressions:344k → 415k (+71k|+20,6%)
- CTR:5,7% → 7,1% (+1,4 pp)
- Avg. Position:14,0 → 10,1 (↑ 3,9 Positionen)
Result: Higher visibility and significantly more clicks — demand is rising, and Bongs.ca is showing up more often in Google results.
- Sessions:16.136 → 32.274 (+100,0%)
- Engaged Sessions:11.144 → 24.054 (+115,8%)
- Engagement Rate:69,06% → 74,53% (+5,47 pp)
- Avg. Engagement Time:1m 42s → 1m 51s (+8,8%)
Result: Much more traffic, stronger engagement, and higher revenue from Organic Search.
Growth Without Ads – When Conversion and SEO Work Together
This case study shows: in heavily regulated markets, growth doesn’t come from “more budget,” but from less friction in the purchase flow and SEO as a scalable demand channel.
We first strengthened the conversion foundation (mobile variants, clearer selection, better orientation) and also implemented product bundles to increase cart cross-sells and lift average order value. In parallel, we scaled the SEO structure (collections, content, technical hygiene, schema). This way, organic traffic doesn’t just grow – it monetizes much better.
As a Shopify-focused SEO agency, this is exactly the combination we deliver: conversion first, SEO as the growth multiplier, so a store can scale reliably even without traditional ads.
